Course offered by: BCA, Athens
Introduction
In the contemporary business world, marketing comprises a vital function for companies that want to build competitive advantage and maintain an edge. The proliferation of brands and the continuous flow of information require marketers with creativity and a deep understanding of how markets operate. The BA in Marketing has been built in order to address these needs and hence mould future Marketing executives with a wide set of skills and knowledge.
Commencement:
Advantages of the programme
- The range of knowledge and skills acquired by completing the programme offers the opportunity for a subsequent career in various areas such as Digital Marketing & Communication, Advertising & Public Relations, Marketing Communications, Retailing, Branding, Sales, Market Research, etc.
- The programme highlights new technologies and their combined use with traditional marketing and communications tools.
- Academic concepts and theories are taught in combination with contemporary and updated case studies from both the Greek and the international market.
- The delivery of the modules is based on various and modern teaching methods in order to sharpen creativity and develop critical thinking.
- The programme puts great priority on enhancing participants’ employability opportunities by strengthening both marketing-specific (e.g. market research) and generic (e.g. presentation, effective team-working) skills and qualifications.
- Teaching is supplemented with lectures and seminars by industry executives.
- Educational trips and outdoor activities: During the programme, participants will have several opportunities to take part in educational activities such as visits to various organisations (e.g. advertising boutiques, digital marketing agencies, etc.).
Admission requirements
- IELTS: a minimum score of 5.0 (with a minimum score of 4.5 in each component of the test)
- Cambridge Certificate of Proficiency in English (CPE): Grade C and above
- Cambridge Advanced Certificate in English: B2 level and above
- Michigan Proficiency (ECPE): P( Pass) and above
- Pearson Academic: 51 (with a minimum score of 51 in each component of the test)
- BCA IELTS Placement Test : a minimum score of 5.0 (with a minimum score of 4.5 in each component of the test).
Applicants can be admitted to the second year of undergraduate studies (Level 4) as long as the grade of their high school certificate (apolytirion) is 16 or above.
Those who wish to attend second year modules in English should also submit one of the following certifications:
- IELTS: a minimum score of 6.0 (with a minimum score of 5.5 in each component of the test)
- Cambridge Certificate of Proficiency in English (CPE): Grade C and above
- Cambridge Advanced Certificate in English: B2 level and above
- Michigan Proficiency (ECPE): P (Pass) and above
- Pearson Academic: 56 (with a minimum score of 56 in each component of the test)
- BCA IELTS Placement Test : a minimum score of 6.0 (with a minimum score of 5.5 in each component of the test)
International Baccalaureate Diploma Graduates
Applicants can be admitted to the second year of undergraduate studies ( Level 4) as long as the grade of their Diploma is 28 and above including at least 15 at higher level. IB students meet the English entry requirements if they attain a minimum of 4 points in English at higher level.
Those who do not have at least 4 points in English and wish to attend second year modules in English should also submit one of the following certifications:
- IELTS: a minimum score of 6.0 (with a minimum score of 5.5 in each component of the test)
- Cambridge Certificate of Proficiency in English (CPE): Grade C and above
- Cambridge Advanced Certificate in English: B2 level and above
- Michigan Proficiency (ECPE): P ( Pass) and above
- Pearson Academic: 56 (with a minimum score of 56 in each component of the test)
- BCA IELTS Placement Test: a minimum score of 6.0 (with a minimum score of 5.5 in each component of the test).
Philosophy and aims
The BA (Hons) in Marketing is a four-year programme, designed to give a broad overview of the role, importance and implementation of marketing within various organisational formats. Marketing is a vital activity for most organisations, and its significance as a managerial function is growing rapidly in an ever more challenging and competitive global business environment. Hence, the programme offers students a thorough education on marketing principles and practice, with a consumer-centric perspective. The programme also ensures that all marketing students develop a foundational knowledge in management and general business administration. Overall, successful graduates should possess the desirable skill-set and qualifications valued by the marketing industry.
The programme aims to:
- Educate participants on the foundational principles that underlie key business functional areas.
- Provide a critical overview of the role, activities and integrative nature of marketing within contemporary organisations.
- Encourage critical thinking & effective problem-solving, and develop the participants’ creativity with the use of innovative teaching and assessment methods.
- Develop participants’ practical skills and employability by focusing on the implementation of marketing theories and concepts within various organisational formats.
- Examine ways through which new technologies can be implemented and optimised and develop measures for their evaluation.
Award Titles
While most students will aim to achieve the full Bachelor’s qualification, all Bachelor courses offer the interim awards of Certificate of Higher Education or Diploma of Higher Education (both available with Merit or with Distinction) for students unable to complete their full programme of study.
The full list of awards and their requirements is as follows:
| Award | Title | Notes |
|---|---|---|
| Cert HE | Certificate of Higher Education in Marketing | Awarded for 270 credit modules |
| Dip HE | Diploma of Higher Education in Marketing | Awarded for 390 credit modules |
| BA | BA Marketing | Awarded for 510 credit modules |
